Moonpig

As a well-established brand with strong category leadership, Moonpig recognised a clear challenge: to capture more of the market, more of the time, in order to fuel our next phase of ambitious growth. Achieving this meant evolving how we approached performance, not just to support our strategy, but to drive it.

Our Performance Marketing Team took that challenge head-on. We didn’t just increase investment, we redefined the role of Performance Marketing at Moonpig. Precision, agility, and commercial ownership became our competitive edge, transforming performance from a channel strategy into a full-funnel growth engine.

This diverse, high-performing team delivered exceptional results through deep expertise, smart collaboration, and bold thinking. In the UK, we exceeded every target across orders and new customers. In the Netherlands, we grew brand preference by shifting towards BTL channel efficiency.

More than channel specialists, this team are growth drivers, problem-solvers, and innovators. Together, they’ve reshaped how Moonpig's media mix operates, and how marketing drives the business forward.

Our work is now codified in Moonpig’s Marketing Playbook. Our mindset has become our competitive edge.

This team didn’t follow the playbook. They wrote a new one.