PureGym

4 markets. 650+ gyms. 1 in-house team. PureGym’s performance marketing team delivered a record-breaking Q1, with AI-driven audience targeting, thumb-stopping creative and a full funnel strategy that optimised beyond last-click. Working in collaboration with partners at Google, Meta, TikTok and Snapchat, their test-and-learn approach delivered +21% traffic growth and 828k new members, +12% more than Q1 2024, while maintaining flat CPAs. Alongside business success, the team fostered stronger collaboration, continuous innovation, and improved wellbeing.