The Power of Omnichannel Protection

Client: Actimel (Danone)

Let’s face it - no one wants to be bombarded with boring, disconnected ads, especially in winter when your nose is running and your patience is thin. That’s where Actimel stepped in - not just with immunity-boosting products but with a smart, connected marketing strategy that worked harder, not louder.

In a sea of repetitive winter ads, Actimel’s challenge was clear: be relevant, be present, and make every penny count. So, we ditched the old-school siloed media strategy and built a fully integrated, identity-powered omnichannel campaign - the first of its kind for Actimel.

From CTV evenings at home to retail ads at the shelf, and dynamic audio during busy routines, we mapped messaging to real-life moments - keeping things personal, helpful, and never intrusive. With smart frequency control and cross-channel retargeting, we didn’t just reduce media waste, we reinvested savings to reach 728,000 more people.

The result?

Higher ROAS, better brand love, and fewer sneezes(probably). This wasn’t just about performance, it was about showing up for people when they needed us most.