Breaking the Pattern: How B&Q Revitalised Growth with Adaptive AI

Upp.ai is an innovative AI & ML platform disrupting traditional eCommerce advertising. Optimising AI-driven paid media, such as Google Performance Max, with advanced data engineering, data enrichment and workflow automation, we surpass performance outputs of traditional agencies that rely on manual rules and human input. This submission highlights the transformation of two areas within the B&Q organisation, Marketplace and First Party (D2C), showcasing impact at scale and across distinct retail categories. Ultimately reshaping processes, roles, and outcomes.