atNorth’s Digital Rebrand Campaign: Leveraging Sustainability Messaging with Fantastic Results

With AI and climate change dominating the media in their own rights, the connection between the two topics is perhaps less well known.

AI technology requires the almost instantaneous processing of huge amounts of data and data centers that house the associated digital infrastructure require a huge amount of energy at a significant cost. Modern data centers located in cooler climates, such as the Nordics, can utilize the cool cli-mate and abundance of renewable energy sources to implement much more efficient cooling and sustainable heat reuse technologies. atNorth was one such business that was looking to capitalize on the huge increase in demand for data center services, without compromising on the environment.

As a relatively small player in the global data center market, with little media presence or industry reputation, atNorth had to make significant changes, leveraging the Nordic advantages, to elevate the brand, scale effectively and remain competitive. atNorth conducted a complete rebrand combined with a multifaceted communication strategy to focus on the environmental benefits of its locations and the innovative design of its infrastructure. The result was an incredible increase in media share of voice in 18 months and a corresponding increase in signed average contract value.