Product Sectors
FINANCIAL AND LEGAL
Defying the pandemic: delivering new Insurance customers beyond expectations
McCann Central
Client: Barclays UK
The task for Barclays’ Insurance campaign was to drive awareness, consideration and purchase of Home, Life and Tech insurance amongst existing Barclays current account customers. To achieve this, we had to do more than just harvest our share of in-market interest – and instead stimulate demand in the category. Barclays isn’t present...
Drive with Prime
HDY Agency
Client: V12 Vehicle Finance
It started with a question and two curious minds. “How Do You…” became HDY and was founded in 2018 by a truly magnetic duo. Heart West Midlands Radio’s Ed James and experienced marketer Angel Gaskell joined forces, with beauty veteran Geoff Percy as chairman. HDY has grown organically from 2 to 25, and has gone from zero to £674...
RETAIL
Affiliate Liberation
Rakuten Advertising
Client: Ann Summers
Ann Summers is an iconic multi-channel retailer for women, operating three successful sales channels: Party Plan, Retail and Ecommerce. In 2020, the brand migrated to the Rakuten Advertising Affiliate Network in 2020 under its self-managed service level. Soon after, the pandemic took hold, Ann Summers was forced to close 140 high stree...
Driving incremental reach for DFS
Xaxis and Mediacom
Client: DFS
Agency partner MediaCom and Xaxis, the outcome media company, leveraged its programmatic video solution for leading furniture retailer DFS, to achieve uplift across key brand metrics for its Winter Sale campaign. Launched on 21st December 2020 and running until 31st January 2021, the campaign aired during the most critical time ...
It’s curtains for the big brands – how we used relevance data to increase market share for 247blinds.co.uk
Journey Further
Client: 247 Blinds
Links are still one of the most powerful ranking factors in SEO, so why hasn’t our understanding of them changed for 10 years? Most brands still only look at the volume and domain authority (DA) of links, but the data now suggests it’s actually relevancy which is most important. Using our proprietary Natural Language Understanding...
Styling Out A Global Pandemic
QueryClick
Client: Sally Beauty & Salon Services
QueryClick & Sally collaborated to create & implement a content strategy that delivered increased traffic and revenue as well as establishing Sally as a trusted industry advisor. With shifting behaviour patterns and an unreliable supply chain throughout the pandemic, QueryClick needed an approach that demonstrated adaptability to the c...
Strategy
DATA AND INSIGHTS
Being Fast and First to react to trends
MediaVision
Client: New Look
MediaVision helped New Look deliver exceptional SEO growth in a tough covid market by creating custom software, powered by data science, that helped all teams put data front and centre. The software combined Google trend and AdWords data to create an interactive tool that highlighted key trends with statistical significance. Thi...
Keeping Up With Coronavirus in Wales
iCrossing UK
Client: The Welsh Government
The COVID-19 pandemic has been a tumultuous, unpredictable time for governments, having to clearly communicate information that changed almost daily due to unforeseen (and often conflicting) scientific, economic, and public health advice. The Welsh government turned to iCrossing to communicate its official COVID-19 public health messag...
Rakuten Advertising, Harvey Nichols & Cardlytics: Engaging Customers with Card-Linked Offers
Rakuten Advertising
Client: Harvey Nichols x Cardlytics
Founded in 1831, Harvey Nichols is an iconic British lifestyle store offering a modern edit of fashion, food and beauty. In 2020, Harvey Nichols’ overarching objective was to generate new customers to increase brand awareness through market share. As part of this strategy, Rakuten Advertising supported a new partnership with Harvey Nic...
Real-Time Data Insights at the Speed of NHS Emergency Services
Starcom
Client: Domino's
A new ‘Behavioural Search Sensor’ (BSS) content-planning tool led to one of Domino’s UK most successful SEO campaigns of all time, delivering an ROI that smashed all targets and expectations. Domino’s knows pizza can’t save lives – but it can bring a smile to those who do. A data-led approach to content planning has helped the brand ...
Sainsbury’s flexes localised capacity during Covid-19
Essence
Client: Sainsbury's
DIRECT TO CONSUMER
Focused EE Samsung launch drives best ever sales and raises EE to #1 in Europe
Essence
Client: EE
With the launch of the new Samsung S21, Essence was tasked with category share to position EE as the number one network for consumers. With the launch of the new model set for 14 January 2021, we needed to deliver the most effective communications to drive sales in the first quarter of the year. Our biggest challenge was convincing a...
Step-changing Fidelity's flagship ISA campaign
iCrossing UK
Client: Fidelity
Marketing in the financial services sector continues to rely heavily on traditional media channels, pushing digital down the pecking order. So, when Fidelity appointed iCrossing as lead agency for its flagship annual ISA Tax Year End campaign, we seized the opportunity to challenge the sector status quo. We delivered a step-change t...
EMEA CAMPAIGN
Helping Wales Celebrate St. David's Day
iCrossing UK
Client: The Welsh Government
After a year of lockdowns, St David’s Day was a key opportunity to promote Wales again, building on previous campaigns in UK and Germany, while raising the profile in less exposed markets like Italy and France. The challenge was also a physical one: How to paint a positive picture of Wales from a cultural perspective, when events and f...
LTK x Missguided
LTK (formerly rewardStyle)
Client: Missguided
Having activated an always-on approach to powering their influencer marketing activity in H1 2020, Missguided partnered with top performing LTK influencers on a H2 2020 campaign to drive growth in the UK and Ireland around Cyber Week. Specifically for October and November 2020, the collective goals were to maximise momentum and enga...
GROWTH MARKETING
Beating with the Big Four in B2B Telecoms with Brilliant Basics
QueryClick
Client: Tesco Mobile
Tesco Mobile, an established consumer-facing MVNO (mobile virtual network operator) supplying mobile phones, phone contracts, and SIM-only deals at competitive prices ventured into B2B telecoms in 2019, or as they call it, SOHO – Small Office Home Office. By 2020, they had yet to generate any meaningful traction and were languishing in...
Driving growth and lifetime value for Oddbox
Journey Further
Client: Oddbox
Oddbox began as a seedling in a market in Portugal. Founders, Emilie and Deepak, were browsing the fresh, beautiful, sometimes funny-looking fruit and veg on offer. It struck them that they only ever saw identical, aesthetically pleasing produce in UK supermarkets. Why was that? They did some digging and learned that up to 40% of all p...
Using Lockdowns to Prepare For Future Growth
QueryClick
Client: The Gym Group
2020 was a difficult year for the health and fitness industry, especially for gyms with multiple lockdowns and never-ending uncertainty around re-opening, even survival. However, QueryClick and The Gym Group saw this time as an opportunity to invest more heavily in to SEO in order to lay the ground work for a strong return to business ...
Very Important Pets (VIP) Club
Go Inspire Group
Client: Pets at Home
Pets at Home operate in a very competitive market facing immense headwinds, they are growing by differentiating through expertise and shared empathy for pets, using data driven marketing. The VIP Club is operated by Pets at Home, in conjunction with Go Inspire. Members receive highly personalised CRM across direct mail, email and the A...
INTEGRATED
Crafting Moments with Hobbycraft
Performics @ Spark Foundry
Client: Hobbycraft
When Covid-19 hit Hobbycraft found themselves in a unique set of circumstances. Brits embraced taking up new hobbies and seeking escapism in crafting. Hobbycraft saw this as a great opportunity to capture a new audience at each stage of the user journey and increase their brand awareness by testing opportunities through BVOD and YouTub...
How Essence’s OneSearch innovation helped L’Oréal home hair colourants win in lockdown
Essence
Client: L'Oréal
As the UK went into lockdown last year, with hair salons closed and shopping trips restricted, millions of (mainly) women had the same reaction: What about my roots?! While some embraced a journey back to their natural colour, many more wanted to maintain their chosen look - to feel groomed for Zoom, retain a youthful appearance or s...
Step-changing Fidelity's flagship ISA campaign
iCrossing UK
Client: Fidelity
Marketing in the financial services sector continues to rely heavily on traditional media channels, pushing digital down the pecking order. So, when Fidelity appointed iCrossing as lead agency for its flagship annual ISA Tax Year End campaign, we seized the opportunity to challenge the sector status quo. We delivered a step-change t...
Trust Anchor: Driving digital adoption amongst the ultimate resistors
McCann Central
Client: Barclays UK
Barclays’ ‘Trust Anchor’ campaign used a combination of radio, press and in-branch activity to tackle long-standing resistance to digital and mobile banking amongst a steadfast group of 55+ customers, by encouraging them to use the Barclays App ID and verification feature, for branch or telephone banking transactions, as an entry-level...
LEAD GENERATION
Generating Relevant Leads Using Contextual Ad Targeting
HH Global Interactive
Client: Anglian Home Improvements
Anglian Home Improvements is a brand with a long purchase cycle and has therefore always been reliant on the continual acquisition of new customers. This was challenging enough in a normal year, but with the outbreak of Covid-19, customer acquisition was proving harder through traditional methods. Due to lockdown, it was clear more and...
INFUSEmedia Supports Business During COVID-19 Pandemic
INFUSEmedia
Client: INFUSEmedia
At INFUSEmedia, we were fortunate to be in the position to support businesses of all sizes throughout the toughest periods of the lockdown. As a demand generation company, we could provide sales pipeline and revenue opportunities at a time when one lead could mean the difference between a business failing or surviving. Our initial pl...
MARKETING INNOVATION
How Samsung created a personalised shopping experience at home with AR technology
Starcom
Client: Samsung
With lockdown’s becoming a new normal in the UK and shopping in-store becoming impossible for months on end, providing a personalised shopping experience for expensive goods was becoming a challenge for retailers. Samsung UK were poised to launch their new Galaxy Watch3 in Q2 2021, with updated features and designs they knew would e...
Pivoting The Grand National Experience in a Covid-19 World for The Jockey Club
Tug
Client: The Jockey Club
We have worked with The Jockey Club for five years, and the Grand National has always been one of the most important events for generating revenue and driving interest in horse racing. Covid-19 meant the 2021 races could still go ahead but Aintree Racecourse wasn’t open to the public. Because of this, our focus shifted from generating ...
PAID SEARCH
BT Transformative PPC: Evolving from Volume to Value
Essence
Client: BT
The internet service provider (ISP) market appeared, at first glance, to be buoyant heading into 2021. While it had been impacted by the rolling lockdowns caused by COVID-19 in 2020 there were clear signs of growing demand for reliable broadband services supporting a future of hybrid working, evidenced by the highest forecasted subscri...
Driving Local Enquiries During Lockdown for GenesisCare
Tug
Client: GenesisCare
GenesisCare engaged Tug to manage their PPC account in January 2020 with the goal of driving local enquiries to their 14 UK centres. GenesisCare offers advanced cancer treatment and diagnosis services using innovative technology and world-class doctors. They wanted local patients and doctors to be aware they could get rapid access to...
Giving people confidence during Covid
Spark Foundry
Client: Asda
Customers' perceptions on grocery shopping changed because of the pandemic. Getting in the mindset of our customers was easy. We could all relate to the anxiousness that came with visiting your local shops. These feelings of angst caused a surge in demand for delivery slots, with people unwilling, or unable to visit a store. This ga...
Most Effective Use of Paid Search
iProspect
Client: VANS
The COVID-19 Pandemic brought major global disruption to VANS retail stores. Historically, around 80% of VANS sales came from in-store, compared to just 20% coming from online platforms. Despite the unprecedented situation, Vans still wanted to increase year-on-year sales and had subsequently increased their revenue target for digita...
Using first party data to acquire new customers for White Stuff
Journey Further
Client: White Stuff
White Stuff came to us in May 2020, during the first UK lockdown. With its 130+ stores and concessions closed indefinitely due to the pandemic, White Stuff had a lot of lost sales that it had to try to account for online. This meant reducing reliance on brand search and Shopping by attracting new customers. We took the time to under...
PAID SOCIAL
Innovation & data-led learning leads to 160% ROAS growth
Rakuten Advertising
Client: Molton Brown
The Molton Brown Friends and Family promotion in May 2020 was huge success thanks to the strength of the brand’s partnership with Rakuten Advertising. Run annually for over four years so far, when the pandemic hit, the Friends and Family campaign needed to align with the 2020 goals of conversion growth and budget efficiencies. However,...
The Big One
HDY Agency
Client: Below The Belt Grooming
It started with a question and two curious minds. “How Do You…” became HDY and was founded in 2018 by a truly magnetic duo. Heart West Midlands Radio’s Ed James and experienced marketer Angel Gaskell joined forces, with beauty veteran Geoff Percy as chairman. HDY has grown organically from 2 to 25, and has gone from zero to £674...
PARTNERSHIP MARKETING
Card-Linked Offers - The New Era of Partnership
Partnerize & Reward
Client: MandM Direct
MandM Direct was introduced to card-linked offer (CLO) technology partner, Reward, through shared solution provider, Partnerize. The basis of the introduction was to support MandM’s ongoing strategy of customer acquisition through new publisher partnerships. This CLO partnership presented MandM with an opportunity to engage with new au...
Engaging Customers with Card-Linked Offers
Rakuten Advertising
Client: Harvey Nichols x Cardlytics
Founded in 1831, Harvey Nichols is an iconic British lifestyle store offering a modern edit of fashion, food and beauty. In 2020, Harvey Nichols’ overarching objective was to generate new customers to increase brand awareness through market share. As part of this strategy, Rakuten Advertising supported a new partnership with Harvey Nic...
LTK x Harvey Nichols
LTK
Client: Harvey Nichols
When the consumer trend “revenge shopping” swept across Asia towards the end of Q1 in 2020, Harvey Nichols came to LTK with the aim to increase its total program market share during key promotions planned for the year. Targeting growth across the luxury sector with AB APAC consumers, a ROI goal of 3x was the focus for H2 2020. Both ...
PROGRAMMATIC ADVERTISING
Croud x Regus: Dynamic creative optimisation at scale
Croud
Client: IWG (Regus)
IWG is the world’s largest flexible office space provider, and a Croud client of over five years. With IWG’s ambitious growth targets in mind, the central marketing team needed to ensure they were efficiently tailoring their creative messaging towards key remarketing audiences. To do this, IWG leaned on Croud’s programmatic team to hel...
PURPOSE
Driving digital cut-through over Christmas for social good
Starcom
Client: Choose Love
Christmas is crucial for Choose Love, as every year, the Charity opens a pop-up store where people can donate by buying real products for refugees. Given the pre-Christmas restrictions, Choose Love’s mission got harder and the team had to refocus on the digital marketing strategy. The Starcom team and Choose Love Charity worked toge...
Keeping Up With Coronavirus in Wales
iCrossing UK
Client: The Welsh Government
The COVID-19 pandemic has been a tumultuous, unpredictable time for governments, having to clearly communicate information that changed almost daily due to unforeseen (and often conflicting) scientific, economic, and public health advice. The Welsh government turned to iCrossing to communicate its official COVID-19 public health messag...
WWF achieves 43,325 petition signatures in under 3 weeks thanks to a highly reactive paid social campaign
Tug
Client: WWF
COVID-19 originated in animals but jumped to humans. Destruction of the natural environment led to the pandemic outbreak and is increasing the likelihood of similar pandemics happening in future - but the general public are largely unaware of this. As the world’s leading environmental charity, WWF is in a unique position to educate a...
People, Agencies & Teams
PERFORMANCE PIONEER
Helen Veryard
Client: iProspect
Helen Veryard has worked in media for over five years and has a wealth of experience in multiple client verticals, with most of her experience coming from Fashion and Retail clients. Throughout her career Helen has helped clients deliver real-world business outcomes, producing solutions that tackle weaker areas of performance marketing.
Nadim Sadek
Client: ProQuo AI
Since launching in 2019, ProQuo AI has grown to just under 100 team-members, boasting a +500% annual growth rate and drawing over £12m in investment. ProQuo AI’s Founder and CEO Nadim Sadek’s leadership and experience have been fundamental to its growth and direction. The company has a high-performance low-friction culture, characte...
TEAM OF THE YEAR
Marketplace team
In 2019 we made the decision to create a standalone 'marketplace' team which would focus on Amazon and the European online grocery retailers - two of the fastest growing Ecommerce channels. We rigourously tested the algorithms for Amazon and key retailers and built out our own supporting tech stack. This was all designed to help bran...
PERFORMICS @ STARCOM
Performance is an essential part of the Starcom agency business and is only going from strength to strength under the leadership of Performance Managing Partner, Paul Kasamias, who has been elevating the brand across data, tech, innovation. Performics @ Starcom has had an absolutely stellar year, from producing some of its finest cl...
Rakuten Advertising
Rakuten Advertising connects leading agencies, brands and publishers to active and engaged consumers around the world. With access to Rakuten’s diverse media properties and audiences, combined with an award-winning performance network, we are able to create the right conditions to reach new customers and sustain long-lasting loyalty. T...
“Solving In-housing with Right-housing”
Lloyds Banking Group & Mediacom identified a real need to transform the agency/client model. By addressing key issues, setting up a fully collaborative and combined digital team and despite a planned launch colliding with the first lockdown of 2020, the one team has seen real tangible results to the change in team set up. Overachieving...
PERFORMANCE MARKETING AGENCY OF THE YEAR
Croud
Croud is a full-service digital marketing agency that delivers global scale and specialist precision through a unique business model, which leverages a network of over 2,500 on-demand digital experts known as Croudies. Croud acts as a strategic partner and trusted digital performance specialist for leading brands including IWG, Eventbr...
Journey Further
Journey Further is a performance marketing agency based in Leeds, Manchester and London. Designed to deliver Clarity at Speed for the world’s leading brands, the agency connects clients directly with a senior team, working in real-time and with complete transparency to deliver previously unthinkable results. Founded in 2017 by Ro...
Tug
The last year has been a huge challenge in every sector globally, including marketing. As our clients responded to the unfolding crisis of a global pandemic, it was up to us as an agency to help them navigate through the ever-changing situation while also adapting our own approach. Tug weathered the storm well, supporting our client...
