It’s curtains for the big brands – how we used relevance data to increase market share for

Journey Further

Client: 247 Blinds

Links are still one of the most powerful ranking factors in SEO, so why hasn’t our understanding of them changed for 10 years?

Most brands still only look at the volume and domain authority (DA) of links, but the data now suggests it’s actually relevancy which is most important. Using our proprietary Natural Language Understanding technology, we’re able to analyse the link profiles of both our clients and their competitors. By correlating organic visibility against topical relevance, domain authority and volume of links, it enables us to understand which metric most impacts visibility. And this is exactly what we did for 247 Blinds. Spoiler alert: topical relevance won by a mile.