Step-changing Fidelity's flagship ISA campaign

Client: Fidelity

Marketing in the financial services sector continues to rely heavily on traditional media channels, pushing digital down the pecking order. So, when Fidelity appointed iCrossing as lead agency for its flagship annual ISA Tax Year End campaign, we seized the opportunity to challenge the sector status quo.

We delivered a step-change that went far beyond Fidelity’s own digital channels, demonstrating how full-scale integration can increase assets on account, market share, new leads, and visibility of the brand online.