Driving digital cut-through over Christmas for social good


Client: Choose Love

Christmas is crucial for Choose Love, as every year, the Charity opens a pop-up store where people can donate by buying real products for refugees. Given the pre-Christmas restrictions, Choose Love’s mission got harder and the team had to refocus on the digital marketing strategy.

The Starcom team and Choose Love Charity worked together to create a digital Christmas campaign that would drive cut-through over a competitive advertising season on social media to raise as many donations as possible before the end of the year. The goal was to raise at least 100% of the donations collected last year in the UK and the US (89 purchases in 2019 for the UK and 1647 for the US) and to do this, we had to make people care enough to take action.