Using first party data to acquire new customers for White Stuff

Client: White Stuff

White Stuff came to us in May 2020, during the first UK lockdown. With its 130+ stores and concessions closed indefinitely due to the pandemic, White Stuff had a lot of lost sales that it had to try to account for online. This meant reducing reliance on brand search and Shopping by attracting new customers.

We took the time to understand White Stuff’s challenges and objectives to really get to grips with what our initial Paid Media priorities should be. First steps included a full restructure of its Paid Search account, which immediately improved both reach and performance. It also started the process of reducing reliance on brand search and Shopping, providing greater insight into which products were driving real value for the business.