Using first party data to acquire new customers for White Stuff
Client: White Stuff
We took the time to understand White Stuff’s challenges and objectives to really get to grips with what our initial Paid Media priorities should be. First steps included a full restructure of its Paid Search account, which immediately improved both reach and performance. It also started the process of reducing reliance on brand search and Shopping, providing greater insight into which products were driving real value for the business.