Using Lockdowns to Prepare For Future Growth


Client: The Gym Group

2020 was a difficult year for the health and fitness industry, especially for gyms with multiple lockdowns and never-ending uncertainty around re-opening, even survival. However, QueryClick and The Gym Group saw this time as an opportunity to invest more heavily in to SEO in order to lay the ground work for a strong return to business once possible. Focussing in on making wholesale improvements to the websites Page Speed and overall content offering, we aimed to position The Gym Group in the best position they have ever been organically to capture the anticipated increase in post-lockdown demand. This activity saw substantial improvement in both the core focus areas: page speed rose, rankings improved substantially, as well as driving 33% more revenue in the first month than the previous peak period.