Client: Harvey Nichols
Both parties set out to increase Harvey Nichols’ sales by collaborating, for the first time, on a paid sponsored campaign with LTK’s strategically cast influencers in their targeted regions. Tapping into a network of influencers with a proven ability to convert for the luxury category in APAC, the objective was to increase its total program sales by 300% YoY. The key periods the campaign focused on were during the brand’s limited promotions. These ran in short three-four day bursts in line with discount-driven messaging for key holidays such as South Korea Thanksgiving, Chinese Golden Week, and Singles Day. All with a view on building traction in APAC through bespoke time-sensitive influencer marketing.