Crafting Moments with Hobbycraft

Client: Hobbycraft

When Covid-19 hit Hobbycraft found themselves in a unique set of circumstances. Brits embraced taking up new hobbies and seeking escapism in crafting. Hobbycraft saw this as a great opportunity to capture a new audience at each stage of the user journey and increase their brand awareness by testing opportunities through BVOD and YouTube channels.

Performics @ Spark stitched together a cross-channel integrated campaign built around emotive creative showcasing a range of uplifting “crafting together” moments – all leading to results that that the client deemed “outstanding during a challenging and tumultuous year".