Client: Sally Beauty & Salon Services
Rather than be led by historic sales and seasonality data we decided to use a combination of real time onsite behaviour and third-party data sources to determine and prioritise our content strategy. In collaboration with the Sally team we dissected data from social media engagement, customer service feedback, keyword research, stock & sales data and organic ranking data to identify customer pain points that could be targeted with content. The combination of different data sources quickly highlighted areas where Sally needed a voice and enabled QueryClick to create content that lived Salon Services’ brand values of putting customers at the heart of everything and having a bias for action. Outcomes: Salon Services H1 (YoY) •Organic sessions 2,420,094, (+93%) •New organic users 1,300,952, (+128%) •Organic revenue £4,874,937.86, (95%) •Optimised category pages saw a 217.6% YoY increase in organic revenue across the following 6-month period. The incredible results speak for themselves. QueryClick’s ability to adapt to a changing landscape and integration of multiple data sources enabled us to define a content strategy that absolutely delivered on KPIs.