Croud x Regus: Dynamic creative optimisation at scale


Client: IWG (Regus)

IWG is the world’s largest flexible office space provider, and a Croud client of over five years. With IWG’s ambitious growth targets in mind, the central marketing team needed to ensure they were efficiently tailoring their creative messaging towards key remarketing audiences. To do this, IWG leaned on Croud’s programmatic team to help build a full-purpose custom feed and creative template which covered all markets and custom variables, including market, city, product category and product. Utilising this hyper-relevant approach to dynamic remarketing, Croud were able to drive a significant increase in assisted leads and improve cost-per-lead considerably.