In 2019 we made the decision to create a standalone 'marketplace' team which would focus on Amazon and the European online grocery retailers - two of the fastest growing Ecommerce channels.
We rigourously tested the algorithms for Amazon and key retailers and built out our own supporting tech stack. This was all designed to help brands improve their visibility and drive incremental sales. The team was launched a month before the pandemic struck Europe and traditional retail channels were disrupted. Brands looked for expertise to help them accelerate sales in channels in which they had historically been under-performing.