Mike Fantis

As VP, Managing Partner at DAC Group UK, Mike Fantis has over 20 years' experience in the digital marketing industry. His knowledge spans blue-chip brands in every major vertical and he has developed measured media strategies for brands including Tiffany & Co., David Lloyd Clubs, NetJets, Center Parcs, Oliver Bonas, Ted Baker, Wickes, Virgin Media and many more whilst ensuring high performance across the company's client portfolio. Specialities include; local marketing, data-driven marketing, content and social media strategy, SEO, paid media buying & analysis, web analytics, stakeholder communication, reputation management, CRM strategy.

Despite current industry challenges, why do you think the awards are important in celebrating the work of organisations?

The biggest question we're asked from clients and prospects is surrounding attribution and measurement.

It feels like the industry is going/gone full circle and it's more about the marketing and media mix as opposed to being obsessed with attribution touch points, which never gave us the full picture.