Athar Abidi

Strategic Social Media Manager , rnli

With over ten years' experience in charity digital, Athar has developed a broad understanding of how charities of any size can use digital to level the playing field when it comes to cutting through the noise in an increasingly crowded sector. 

Having worked at The British Lung Foundation, Age UK and the British Heart Foundation, Athar has developed scalable solutions for a diverse range of charitable and beneficiary needs by constantly horizon scanning whilst maintaining a healthy cynicism towards the 'next big thing'. Currently at the RNLI as their Strategic Social Media Manager, Athar heads up a team with community management at its core following recent high profile activity around the RNLI's migrant rescues in the channel and co-ordinated attacks from the 'less kind' side of social.