Ana Afan Ruiz

Head of Ecommerce , Coca Cola UK

Ana has over 10 years of experience building and leading the eCommerce and Digital agenda across retail and FMCG giants. Ana joined Coca-Cola Europacific Partners in 2022 to head up eCommerce for both the Grocery and Away From Home channels in Great Britain, having previously worked at PepsiCo, Lavazza and The Hut Group, architecting and leading sustainable growth strategies, with responsibilities ranging from development of channel specific portfolio and operations, to the optimisation of D2C, B2B and performance marketing at UK and European levels. Prior to venturing into the private sector, Ana also worked in Foreign Affairs at the European Union in Brussels.