Sophie Verachten

Performance Marketing Manager , Republic of Cats

Sophie Verachten is Performance Marketing Manager at Republic of Cats, a D2C cat food subscription brand. With over six years of experience in the D2C subscription space, she specialises in driving sustainable growth through performance channels. Sophie is passionate about optimising marketing strategies that deliver measurable impact and build long-term customer relationships. She brings a strategic mindset, creative problem-solving, and a deep understanding of how to grow and retain a loyal customer base.

What do you think the biggest challenges are currently facing the industry?

Marketing costs a lot more than it did just a couple of years ago, so every channel has to work harder to prove its value. On top of that, the depreciation of third-party cookies is challenging how we measure, target, and optimise ‚especially for performance-driven brands. It's a pivotal moment for the industry to rethink how we drive growth sustainably.