Rachel Coate

Rachel is a UK Agency Lead at Pinterest responsible for supporting and deepening agency relationships. Prior to this she has worked in roles across sales and marketing at Meta, Google, Kayak and agencies including Minute steak (dentsu) and Tug (Independent). With a strong passion for the agency market, Rachel loves working across multiple teams and markets to bring people and plans together.

Despite current industry challenges, why do you think the awards are important in celebrating the work of organisations?

Recognition of the hours spent in the weeds looking for the one or two insights that make for a ground breaking piece of work. That doesn't have to be a shiny creative piece. I think work with data, measurement and day to day are huge lifts for teams.