Patrick Zinga

Patrick Zinga is a seasoned marketing leader with over 15 years of experience at the intersection of media, advertising, and marketing technology. He currently serves as a Senior Marketing Manager in the Shipping Brand at Amazon, where he plays a pivotal role in leadinhg the in-house media team, shaping strategic communications and driving customer-centric initiatives at scale. Patrick's career spans both agency and client-side roles, giving him a unique perspective on performance marketing's evolution. He has worked with some of the world's most recognisable brands, like Unilever, Visa, Microsoft and Heineken, helping them navigate complex media landscapes, embrace data-driven marketing, and unlock growth through innovation and partnerships. His expertise covers areas such as customer data platforms (CDPs), cross-media measurement, and the integration of digital and offline channels, critical components of modern performance marketing. As a judge for the Performance Marketing Awards, Patrick brings a sharp eye for impact, creativity, longevity of performance, and measurable success. He values work that not only delivers against KPIs but also challenges convention and elevates the discipline. He is especially passionate about recognising strategies that combine technical precision with real human insight.

Despite current industry challenges, why do you think the awards are important in celebrating the work of organisations?

These awards provide qualitative recognition for what is often a numbers game when referencing performance marketing. They elevate efforts that go beyond the spreadsheet, such as creativity in strategy, precision in targeting, and innovation in execution. Most importantly, how interconnected channels drive both short and long term business growth