Ollie Shayer

Ollie Shayer is a recognised leader in media and retail innovation, currently serving as Senior Director of Global Strategy and Innovation at SMG. In this role, he spearheads advancements in media, AI, and commerce solutions for retailers and brands. Previously, as Omni-Media Director at Boots UK, he launched and scaled Boots Media Group into a leading retail media network, earning industry-wide acclaim. His career spans global roles at ECCO, Booking.com, Diageo, and Nestlé, where he consistently drove digital innovation and media strategy. Ollie's contributions have been recognised with accolades such as Campaign's 40 Over 40, PMW Power 100, and the ISBA President's Award for his significant impact on the marketing industry.

Despite current industry challenges, why do you think the awards are important in celebrating the work of organisations?

The industry is in a period of extraordinary change‚ but it's precisely during these moments of flux that we must pause to recognise the remarkable work being delivered. Performance marketing has always been defined by evolution‚ by test, learn, iterate, and push forward‚ and this era is no different. While the pace of change may feel daunting, it's also energising. These awards matter because they shine a light on the teams and talent that continue to raise the bar. It's a privilege to be part of the judging panel and to celebrate the creativity, innovation, and craft that define this discipline at its best.