Max McShane

Head of Digital , Octopus Energy

Max has worked a breadth of multiple marketing and innovation disciplines working both in-house and agency side. He has spent the last 4 years at Octopus Energy pioneering Digital Marketing, conducting strategies and campaigns that have propelled the challenger energy brand to 'unicorn' status - a feat only a handful of UK businesses achieve - and helped Octopus become one of the UK's largest energy brands alongside the 'Big 6'. Max shares Octopus' ambition to lead a much overdue revolution of the energy industry and desire to help bring 100% green power and exceptional service to customers around the world. Having grown with and advanced Octopus' customer centric outlook, he now consults for Octopus Energy's international marketing teams as they grow and expand globally.