Katrina Broster

Katrina Broster is the Marketing Performance & Technology Director at the Financial Times, where she's on a mission to make marketing smarter, sharper, and more effective. With a track record spanning The Telegraph, The Independent, and Future PLC, she's a media subscription growth expert who knows how to turn data into results. Passionate about the future of Performance marketing, she is carving the way for the FT to evolve in line with the ever-changing world around us.

Despite current industry challenges, why do you think the awards are important in celebrating the work of organisations?

"In times of uncertainty or transformation, it's more important than ever to recognise the people and organisations pushing the boundaries of what performance marketing can achieve. The awards serve not just as a celebration of excellence, but as a vital platform to spotlight innovation, resilience, and impact. They give credit to the strategic thinking and creative execution that drives real results—often under pressure, with fewer resources, or amid fast-changing market conditions. Celebrating this work raises the bar for the whole industry and inspires others to keep evolving, experimenting, and delivering meaningful outcomes."