Jay Safdar

Global Head of Performance Marketing , ALLSAINTS

Proven multi-industry, growth marketer, well-versed in optimising media, creative and journeys for better business outcomes at leading brands AllSaints, Amazon, Amex, Barclays, EE, HSBC & John Lewis.

Despite current industry challenges, why do you think the awards are important in celebrating the work of organisations?

Work doesn't seem to be getting any easier. There are always more meetings, more things to do, more emails, and not enough time. It's important to take time to reflect and celebrate what's worked, and learn from others.