Global Head of Marketing , Zenus Bank
Efi Naskou is the Global Head of Marketing at Zenus Bank, a US digital bank and global technology business. With a strong background in the financial services and payments industries, Efi is a seasoned marketing professional known for driving growth and innovation. She has held senior marketing roles at renowned brands such as Mastercard, Barclays, and HSBC, where she successfully built and led teams, developed go-to-market strategies, optimized product portfolios, and elevated brand value. Having worked with both traditional banks and emerging fintech players, Efi possesses a deep understanding of the challenges and opportunities within the industry. She recognizes the evolving landscape and the need for innovative approaches to meet customer demands in an increasingly digital world. As the Head of Marketing at Zenus Bank, Efi is focused on building a world-class marketing function. Leading a team of expert marketers, she is responsible for launching new B2B and B2C products and defining and executing Zenus Bank's global marketing strategy. Her focus lies on driving performance marketing for customer acquisition, fueling revenue growth, and enhancing the brand's value.