Beth Horn

Beth Horn is Managing Director, UK at Pinterest, where she leads the platform's advertising partnerships for the region. She was previously Director of Sales at Spotify and spent 12 years at Meta, where she was Director and Head of Industry for Retail & Ecommerce, overseeing Meta's relationships with retail and ecommerce companies in the US and UK. Prior to Meta, Beth led global paid search for Expedia, Microsoft, and Intuit at Efficient Frontier, and began her career in the creative department of Macys.com. A native of Pittsburgh, Pennsylvania, Beth is a dual US / UK citizen and an honours graduate of Stanford University. She lives in North London with her golden retriever, Bridget. www.beth-horn.com

What do you think the biggest challenges are currently facing the industry?

"We've had the search economy; the social economy followed; and what comes next will be the AI economy. As performance marketeers, we are navigating rapid change, ever increasing scrutiny on the results that we drive, an entrenched duopoly, and an unknown horizon ahead. Continuing to question, innovate, and build is crucial, as we move to a world where everything is performance marketing in one way or another. The next chapter will require new thinking and new ways of working, and so as an industry we will need to be both open to that and to question and interrogate change as we live through and shape it."