Reprise: A Performance Agency with FLOW


Reprise is IPG Mediabrands’ performance marketing arm. Everything we do is driven by data – but created for consumers. We obsess over every touch point to cut out friction and create seamless journeys – something we like to call FLOW.

It’s our guiding philosophy, inspired by Mihaly Csikszentmihalyi’s 1990 book, Flow: The Psychology of Optimal Experience. We even bought copies for every single Reprise UK employee. We live by this FLOW model not only for our clients, but for our people. We have more than 5,000 performance craft experts globally and 450 (and counting) in the UK. As a business, we strive to deliver FLOW for each and every one of them by paying careful attention to their experience with our business.