
Client: Lakeland
These pillars were developed from insight gathered from listening to colleagues and customers in a series of focus groups. Customers were encouraged to “Join something truly extraordinary”. Using a combination of Go Inspire’s award-winning loyalty scheme design, build and operation pedigree with highly personalised multichannel communication driven by revolutionary customer loyalty segmentation, the myLakeland loyalty scheme delivered on its promise. A series of multichannel experiences obliterated all targets, building a community of over 420k new customer sign-ups in the first 6 months and delivering: •incremental revenue growth YOY •increased average customer value YOY •increase in active customer base and no of marketable customers YOY •reduction in churn from 75% to 63% YOY