Incubeta for Superdrug - Results that are anything but marginal


Client: Superdrug

With increased competition over ad space within the SERP and challenges around the marginal value of well performing products, Superdrug needed a way to maintain market share and simultaneously increase profitability. To achieve this, Incubeta and Superdrug decided to deviate from the standard Google Search set-up. We found that, although some campaigns performed well based on a ROAS basis, the margin on these products was low. We collaborated with our tech team on building a bespoke solution which led to a profitability increase, with some categories, such as skincare, reaching profit increase of over 18,000% in only one month.