Client: Lazy Oaf
With Lazy Oaf releasing new collections every few weeks we knew we had to go about driving sales the smart way. We created a pre-launch strategy aiming to drive users to a landing page with product teasers running for 2 weeks prior to the launch. Incorporating Meta Platforms, Social amplification strategies, First-party audiences and Feeds, both our pre and post-launch results were truly impressive. One of our newly released products sold out in just a few hours, with the launch day being the strongest revenue driver, however, performance remained strong throughout the campaign. Sales increased by 52% and revenue saw an uplift of 71% comparing data with the pre-launch period.