Hybrid Working in Action

Nelson Bostock

Client: Canon Europe

In a post-pandemic world, businesses have changed the way they buy and use IT equipment. Remote working and hybrid working are here to stay. As a result, Canon Europe had to rethink how it sold to customers, taking into

consideration different market nuances across 14 regions. Hybrid Working In Action is a result of that – it cuts through a very noisy space with a creative-first full funnel marketing campaign, delivering exceptional business results.