Getting The Basics Right: A Story For SEO Success In A Competitive Marketplace

Spark Foundry

Client: GEORGE at ASDA

During the pandemic, organic traffic and revenue skyrocketed for Asda George as consumers moved their purchases online. However, post-pandemic, organic traffic declined amidst a return to the high street and a more competitive search landscape. Men's clothing saw a 19% drop in January YoY, with non-brand clicks declining by 36%.

Spark tackled the issue by creating a dedicated client-agency team focused with a renewed focus on the fundamentals of SEO. The campaign delivered excellent results. We achieved a 42% increase in organic traffic in May YoY and a staggering 31.7% growth in revenue compared to the previous period.