Driving business-wide growth with myLakeland Club data

Go Inspire Group

Client: Lakeland

Building on the meteoric growth of Lakeland’s myLakeland Club was no small task for Go Inspire. Putting data at the centre of decision making meant a 317% YoY increase in incremental revenue and 442% ROI (vs a benchmark of 80%), were just two of the obliterated KPIs for the year!

A true breakthrough with data delivered a hyper-personalised myLakeland experience for every member. Built on the foundations of unique segmentation, usage cluster, key category analysis and discount optimisation strategies, this new tailored approach also delivered a Sales to Cost Ratio of £10.61:1 (vs £6:1 benchmark) and EBIT of 41% (vs 20% benchmark).