Creating a email framework for new and unengaged users

Ascential

Client: Money2020

Ascential is the specialist information, data and ecommerce optimisation company. Ascential’s talented Digital Marketing team supports our world-class brands to deliver global strategic marketing activities while not compromising on the user experience. The use case Ascential’s Digital Marketing team is entering PMW Awards is dedicated to email marketing and a specific project focusing on “creating a scalable and profitable email framework for new and unengaged users.