Client: Marks & Spencer
M&S chose the latter and together with Incubeta and Appsflyer, they planned and executed a series of campaigns with the ultimate objective to put the M&S Sparks app at the forefront of their customer’s minds, pre and post-purchase. To meet the objective of increasing the volume of monthly app users, Incubeta built a full-funnel strategy involving Facebook/Instagram, YouTube, TikTok, Pinterest, YouTube, Snapchat, Google App Campaigns and Apple Search Ads, and executed a sequence of cross channel awareness, consideration, conversion and re-engagement strategies. As a result, we successfully increased the app users pool with a MoM increase of 108% and a YoY increase of 129%. Moreover, with the ultimate goal of increasing the number of users using the Sparks App on a daily basis, we successfully delivered an uplift of 42%.