A holistic approach to content creation for Times Money Mentor

iCrossing UK

Client: Times Money Mentor

iCrossing worked on an insight-led content approach to increase search visibility and traffic to Times Money Mentor’s website. Combining search data with social listening, we spotted content opportunities for trending topics.

As well as suggesting new articles, we also increased content discoverability though weekly refreshes and organic social media posts. As a result, 240 data-led content pieces were created, leading to 5.4m organic sessions and a 192% increase in daily total reach on social.