Emily Granger

Emily Granger is a senior marketing professional, leading digital, content, and campaign strategies for some of the beauty industry's most recognisable brands. Currently Senior Marketing Manager at ELEMIS, Emily has previously held marketing roles at Jo Malone London and Estee Lauder. Her expertise spans organic and paid social, omni-channel campaign development, and brand partnerships - with a proven track record of driving growth, engagement, and brand impact through innovative, data-led strategies.

What do you think the biggest challenges are currently facing the industry?

"One of the biggest challenges facing the marketing industry right now is maintaining genuine brand-consumer connection in an increasingly saturated, short-form, and performance-driven digital landscape. The pressure to constantly optimise for metrics like ROAS can often come at the expense of long-term brand building and meaningful storytelling. At the same time, evolving privacy regulations and the deprecation of third-party cookies are reshaping how we target and measure performance - forcing marketers to rethink data strategies and shift towards more value-led, content-first approaches. Add to that a more socially conscious and digitally savvy consumer, and the challenge becomes not only capturing attention, but earning trust and loyalty through authenticity, innovation, and community."