Anil Malhotra

CMO , Bango

As CMO of Bango, I work closely with businesses that focus on driving user growth and maximizing monetization. My role is to champion the adoption of new technology by merchants, allowing them to achieve their goals by challenging traditional approaches to measuring marketing success.  I believe that digital marketing has become conservative and self-referencing, over-reliant on metrics that only vaguely relate to real business goals. Through Bango, I'm fighting to build a strong connection between the marketing dollars invested by a business and the revenue coming in.